Ultra-High Speed Data expands customer data business

“Being a true technology partner gives us at Spectrum Enterprise insight to understand our clients’ needs, both where they are and where they need to go.”

Nick Maurer, Enterprise Account Manager, Spectrum Enterprise

Today’s business world increasingly relies on data-driven intelligence to gather and harvest actionable insights. Collecting vast troves of metadata, data aggregators then build algorithmic models to define market trends and behaviors which can then be converted into valuable retail intelligence.

For one data aggregator, keeping up their level of success required a robust investment in connectivity to better capture and process the flow of data that feed their algorithmic models. To deliver this data, they counted on reliable, high-speed Dedicated Fiber Internet (DFI) from Spectrum Enterprise. Over time, they came to count on it more and more.

“Just about every two years, they would double the capacity of their Dedicated Fiber Internet to their data center,” Spectrum Enterprise Account Executive Nick Maurer recalls. “Being they were my account, these were conversations I always looked forward to, not least because it showed what a terrific job Dedicated Fiber Internet was doing for them.”

As the aggregator’s business grew, so did their aspirations to take on new and larger markets. To deliver the same high-value insights to these new clients, Maurer recommended the intelligence enterprise ramp up to highly scalable Ultra-High Speed Data.

“It’s not abnormal for them to work in terabytes,” Maurer says. “The data throughput they work with is like an eight-lane interstate at times. Some of their clients are small; others are massive. All want data-backed analysis, and they want it fast. For that, Ultra-High Speed Data gives them the capacity they need and more.”

Leveraging their Ultra-High Speed Network capability, the data aggregator has extended its successful algorithmic aggregation model in the new industry, and enthusiastically pursues further expansion opportunities. Workflow has more than doubled; just as important, a future can be mapped out on the basis of external opportunities, not internal capacity.

“They have been very happy with how everything has gone,” Maurer says. “With the total success of their growth strategy, they definitely want to expand further. The scalable technology of Spectrum Enterprise allows for exactly that.”